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How to Format Your Email Newsletter (09 Feb 2007) Be conscious of your formatting techniques when you create a text newsletter. A little bit of extra attention will keep the text itself from getting in the way of your message.
Delivering Your Email Newsletter (09 Feb 2007) Finding your way through the delivery choices for an email newsletter or ezine can be a big job. But, be grateful for the choices, and use free versions to find out which works best for you.
Email Newsletters: Privacy and Unsubscribing (09 Feb 2007) Subscribers to email newsletters value their privacy very strongly, so develop a privacy policy and stick to it. In addition, give your subscribers an escape hatch so they can unsubscribe quickly and easily.
Email Newsletter Software (09 Feb 2007) When you start an email newsletter, should you use a word processing program or email program to compose it? And which email program would be best?
Market Your Ezine Properly, So You Grab Every Visitor To Your Website (09 Feb 2007) When marketing ezines, most people use sign-up forms or pop-up forms on a current website. This may not be new to most people, but here's another spin on it. In addition to your pop-up or basic sign-up form on your site, why not add a page to your site, with a link on your home page, that does nothing but promote your ezine.
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Are You Getting The Most Out Of Your Ezine? (09 Feb 2007) Publishing an ezine is a major step towards creating a potentially unlimited profit avenue. But, how do you squeeze the most profit from it?
Are We Dating or Married? (09 Feb 2007) Are you scaring prospects away by asking for too much information on the first contact? A common sense approach to earning a prospect's trust.
Putting the YOU in Your E-zine (09 Feb 2007) I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.
Write an Ezine? But I Dont Know HOW! (09 Feb 2007) If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.
The Future of Email Newsletter (09 Feb 2007) The future of email Newsletter - Llando Ford 07.28.2004 What are you doing with the Spam you receive? I'm sure you are not happy receiving it just like none between us.
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Location, Location, Location (09 Feb 2007) The first thing you should consider in advertising is the first
thing you should consider when buying real estate: Location,
Location, Location. You want to focus all of your efforts on your
intended audience. Once you know who they are, determine which
publications they are most likely to read.
Your E-zine 13 - A Formatting Checklist (09 Feb 2007) While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!
5 Ways to Make More Money With Your E-zine (09 Feb 2007) Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret — you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:
How to Get E-zine Subscribers From In-Person Events (09 Feb 2007) While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.
Should You Upgrade Your E-zine From Text to HTML? (09 Feb 2007) A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring.
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The Sticky Issue of E-zine Schedules (09 Feb 2007) While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!
Who Is Your E-zine Really FROM? (09 Feb 2007) One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person.
7 Ways to Self-Promote Within Your E-zine (09 Feb 2007) We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.
21 Questions to Ask Any List Service Before You Sign on With Them (09 Feb 2007) If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.
Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between (09 Feb 2007) Are you doing "the bounce"?
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